When the news cycle is dominated by talk of recessions and global instability, it’s easy to attribute a quiet afternoon at the clinic to the “general economic environment.” It is a natural human response to seek external reasons for internal shifts.
However, making strategic decisions based on a “gut feel” regarding the economy can be risky. Here is what the actual data is telling us right now:
According to our Industry Health Tracker, we have not yet seen a significant drop in veterinary business performance. Across the board, both client visits and average spend trends are tracking in the same way as they have been for the last 3 years with a small and persistent drop in pets visiting clinics (yes this is a concern), but this is being offset by an increase in spend per patient – the current fuel crisis does not appear to have made this 3 year trend any worse.
If your clinic is experiencing a genuine downturn, it’s important to recognise that this is not an industry-wide trend. While that might sound daunting, it’s actually good news. It means that the issue is likely internal and, more importantly, solvable.
If your clinic’s performance isn’t aligning with our industry benchmarks, it may indicate a temporary quirk, a local shift or an operational bottleneck rather than a macroeconomic collapse. Decisions rooted in specific data will always serve a practice better than those made in response to general market sentiment and gut feel.
If your data confirms a drop in performance, let’s identify the specific cause. At APL, we specialise in cutting through the noise to find the “why” behind the numbers. If you aren’t currently a client, feel free to contact us by replying to this email to find out how we can help.
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